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Effin Beauty looks to fill a niche in Bellmore

After close, Effin Gruven will be reimagined.

Bellmore’s Effin Gruven was known for straying away from typical South Shore bar culture and transforming the way Long Islanders drink beer, according to its new owners, Michael Cassano and Maria Pallotta. But on Dec. 8, 2017, it shuttered after nearly two decades. Effin Beauty, a new creation in the same location, hopes to fill that void.

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