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Effin Beauty Gets ‘Gruven’ in Bellmore | 2019-10-22

There’s more to like about Effin Beauty than the name (although, let’s be honest—the name is great, too). Here’s a gastropub you can really sink your teeth into. Actually, the name is kind of inherited. What stood here before, in Bellmore, was Effin Gruven—a beloved spot dedicated to craft beer. Effin Beauty carries on that tradition, although they’ve expanded their reach. Effin Gruven occupied the space for twenty years, so it needed an experienced hand to take it over, which was where Michael Cassano and Maria Pallotta—owners of Massapequa’s American Beauty Bistro—came in.

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